Pug provides three common ways of getting plain text. They are useful in different situations.
The simplest way of adding plain text to templates is to prefix the line with a
| character (pronounced “pipe”).
Inline in a Tag
Since it’s a common use case, you can put text in a tag just by adding it inline after a space.
Block in a Tag
Often you might want large blocks of text within a tag. A good example is with inline scripts or styles. To do this, just add a
. after the tag (with no preceding space):